Alan Roberts, Vice President & Global Head of Embassy Suites by Hilton, serves as the chief strategist and champion for the Embassy Suites by Hilton Brand. His focus is on the areas of product and service positioning standards, unit distribution strategies and ownership relations. This Global Head is responsible for achieving operational excellence, ensuring that systems, policies and programs are in place to support the brand direction in alignment with the guiding principles of Hilton. Ultimately, Roberts is responsible for brand growth and development. He strives to drive profitability and further the expansion of the Embassy Suites portfolio. He was named to his current role in 2016.
A 30-year veteran of the hospitality industry, Roberts has served in a wide array of capacities, from porter to front office manager, director of sales and general manager, encompassing guest-facing and operational expertise. He started his career with Hilton in 2004 when he joined the Brand Performance & Sales Support team with Hilton Garden Inn (HGI) where he started as a Director. He also served as Sr. Director with this team and culminated his time with HGI as Vice President, Brand Performance and Sales Support. Roberts joined the Embassy Suites by Hilton brand in 2013 as Vice President of Brand Performance Support where he served until being promoted to his current position. Roberts graduated from Appalachian State University with a Bachelor's of Science degree in Business Administration, majoring in Hospitality Management. After graduating, he worked for several hotels in the Asheville and Charlotte, NC markets, going on to eventually become the general manager of the Hilton Garden Inn - Charlotte Uptown. Before joining the Hilton Garden Inn brand team, he worked at Panos Hotel Group, overseeing the operations of a 12-hotel portfolio in a regional capacity.
His hobbies include, history, music, sports and spending as much time with his family as possible.